Lullaboo

Lullaboo was built around one idea: that beautiful jewellery shouldn't come with an intimidating price tag. We're a New Zealand-owned business based in Auckland, and everything you see on this site is physically stocked in our warehouse — ready to dispatch the same or next business day.

Our core range is charms. Over 500 designs in 925 sterling silver, all compatible with Pandora bracelets and other standard charm bracelets. From animals and birthstones to zodiac, travel, and family, there's a charm for every personality and every occasion. Each one arrives in a complimentary gift box and bag, so it's ready to give the moment it lands at your door.

Beyond charms, we carry a carefully selected range of sterling silver bracelets, earrings, necklaces, and rings. All held to the same quality standard. Whether you're building a charm collection over time or looking for a single piece to mark a special moment, Lullaboo has what you need.

Why Shop with Lullaboo

925 sterling silver — every charm and piece of jewellery in our range meets the 925 hallmark standard. That means no tarnishing, no skin irritation, and lasting quality you can feel.

Pandora compatible — our entire charm range fits Pandora bracelets and other standard 3mm charm bracelets, without any adapters or modifications required.

NZ-owned and operated — we're a local Auckland business, not an offshore marketplace. Fast shipping, real customer service, and a 1-year warranty on every purchase.

Afterpay available — spread the cost across four interest-free payments at checkout.